How airline managers assess their competitive positions: A case study in Turkey

This study focused on how airline managers perceive their competitive positions. Based the perceptions of managers, strengths-weaknesses-opportunities-threats (SWOT) analyses were carried out. All scheduled and unscheduled passenger carriers in Turkey used as sample for this research. The data acquired through qualitative research by semi-structured interviews with senior executives airlines. demonstrated assess positions market. similarities differences related to each airlines’ strengths, weaknesses, opportunities, threats put forward. Interviews among companies operating revealed varied business models service factors. A criteria framework airlines apply a SWOT analysis was proposed.